About Grace Pham

Grace Pham is an Australian-based eCommerce consultant, strategist, and trainer, with over 20 years of experience helping businesses scale profitably. She has worked with some of Australia’s leading eCommerce brands, including Infamous Swim, K-fee, Juice Beauty, Dr. LeWinn’s, Dermaveen, UV Triple Guard, Invisible Zinc, Horseland, T.U.K Makeup, Oasis Coffee, Griffith Bros and many owner-run e-Commerce brands.

With a deep background in Shopify Plus, eCommerce development, digital marketing, and scaling strategies, Grace specialises in profit-first growth strategies that help brands move from $1M to $10M+ in revenue while maintaining sustainable margins. She provides clarity on financials, operations, and customer acquisition, ensuring brands have the confidence to scale effectively.

Her approach is holistic and data-driven, focusing on the entire customer lifecycle—from acquisition and conversion to retention, A/B testing, and continuous optimisation. By refining the fundamentals of eCommerce and doubling down on high-impact strategies, Grace helps brands achieve long-term, scalable success.

Grace believes in empowering business owners and their teams by equipping them with the skills and systems needed to run their businesses effectively. While she provides hands-on support, her goal is to ensure that founders and teams gain the knowledge and confidence to manage and scale their brands independently—with Grace and her team as the expert support in the background to remove roadblocks and accelerate growth.

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Our Mission

We aim to make e-commerce smarter, more efficient, and significantly more profitable. Through a strategic blend of experience and innovation, we guide businesses to scale confidently and sustainably.

Why Work with Us?

We understand that running an e-commerce business is multifaceted—it’s a sprint, marathon, and relay combined. That’s why we offer expert advice with a straightforward approach, infused with a touch of humour to keep the journey enjoyable, even when dealing with complex data.

Our Specialisations

Retention Marketing

Email & SMS Campaigns

Develop personalised, data-driven email and SMS workflows using platforms like Klaviyo to foster meaningful customer relationships and drive growth.

Conversion Optimisation

Website Design & Development

Create customised websites with optimised UX/UI design to enhance online presence and establish a foundation for scalable success.

Content and Asset Management

Product Images, Product Data + Website Asset

Streamline your product content with expert support in managing images, descriptions, and website assets, ensuring seamless operations.

Integration Solutions

System Integration

Seamlessly connect with major e-commerce platforms like Shopify, Klaviyo, Global-e, and Loop to optimise workflows and enhance efficiency.

Offshore Support

Beezi Offshore Team

Through our sister company, Beezi, build a skilled, cost-effective offshore team comprising e-commerce specialists, digital marketers, web developers, and UX/UI designers.

Answering phone calls

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Basic data entry

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Organizing calendar

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Trusted by Leading Brands & Technology Partners

Infamous Swim
Griffiths Bros
Shopify
klaviyo
TUK
K-fee

delivering technical workforce to help you grow

What we offer

1.

E-Commerce Consulting

Unlock growth with expert insights and actionable strategies to optimise your operations, save costs, and scale your business.

2.

Daily P&L Management

Stay on top of your financial health with a clear and effective profit-and-loss structure designed for e-commerce businesses.

3.

Integration Solutions

Seamlessly connect with major e-commerce platforms like Shopify, Klaviyo, Global-e, Loop, and more for an optimised and efficient workflow.

4.

Complete Packaged Services

From product data management and theme updates to email and SMS campaign setup, we handle all the details so you can focus on growing your business.

5.

Beezi Offshore Support

Build a skilled, cost-effective offshore team through our sister company, Beezi. Get access to e-commerce specialists, digital marketers, web developers, UX/UI designers, and more.