About Grace Pham
Grace Pham is an Australian-based eCommerce consultant, strategist, and trainer, with over 20 years of experience helping businesses scale profitably. She has worked with some of Australia’s leading eCommerce brands, including Infamous Swim, K-fee, Juice Beauty, Dr. LeWinn’s, Dermaveen, UV Triple Guard, Invisible Zinc, Horseland, T.U.K Makeup, Oasis Coffee, Griffith Bros and many owner-run e-Commerce brands.
With a deep background in Shopify Plus, eCommerce development, digital marketing, and scaling strategies, Grace specialises in profit-first growth strategies that help brands move from $1M to $10M+ in revenue while maintaining sustainable margins. She provides clarity on financials, operations, and customer acquisition, ensuring brands have the confidence to scale effectively.
Her approach is holistic and data-driven, focusing on the entire customer lifecycle—from acquisition and conversion to retention, A/B testing, and continuous optimisation. By refining the fundamentals of eCommerce and doubling down on high-impact strategies, Grace helps brands achieve long-term, scalable success.
Grace believes in empowering business owners and their teams by equipping them with the skills and systems needed to run their businesses effectively. While she provides hands-on support, her goal is to ensure that founders and teams gain the knowledge and confidence to manage and scale their brands independently—with Grace and her team as the expert support in the background to remove roadblocks and accelerate growth.


Our Specialisations
Retention Marketing
Email & SMS Campaigns
Develop personalised, data-driven email and SMS workflows using platforms like Klaviyo to foster meaningful customer relationships and drive growth.
Conversion Optimisation
Website Design & Development
Create customised websites with optimised UX/UI design to enhance online presence and establish a foundation for scalable success.
Content and Asset Management
Product Images, Product Data + Website Asset
Streamline your product content with expert support in managing images, descriptions, and website assets, ensuring seamless operations.
Integration Solutions
System Integration
Seamlessly connect with major e-commerce platforms like Shopify, Klaviyo, Global-e, and Loop to optimise workflows and enhance efficiency.