How to Optimise Your First 30-Day Email Marketing Flow (and Stop Losing 7-Figures in Repeat Sales)

If you run an eCommerce brand in Australia, your email marketing might be silently bleeding revenue.

Why?
Because most brands waste the first 30 days after a purchase—the most profitable window to build love, loyalty, and lifetime value.

Instead of nurturing, they promote.
Instead of educating, they push.
And that? It kills repeat sales.

Here’s a smarter approach—and the only three tools we recommend:
Klaviyo, Yotpo, and HubSpot.

🚫 The Costly Mistake Most Brands Make

The usual flow:

Thank you email ✅
Followed by discounts, new product pushes, back-in-stock alerts ❌

What’s missing?

Product guidance
Habit building
Reassurance
Connection

You’re not just selling a product. You’re shaping an experience.

✅ The Smarter Play: Build a 30-Day Post-Purchase Journey

Your customer’s inbox is still warm. They’re curious.
This is your golden window to turn one-time buyers into loyalists.

Before you do anything in Klaviyo or HubSpot, map the full flow in FigJam:

Day 0 to Day 30
Identify drop-off points
Spot gaps in communication

Then bring your emails to life in Figma with clear, mobile-first designs.

💡 This pre-build step alone can save you hours of fixing broken flows later.

🎯 What Should the Flow Include?

Just the high-level essentials here—we keep the deeper strategy for our clients 😉

Product Education (Day 1–7)
Set them up for success. Think: onboarding emails, mini tutorials, FAQs.
Habit Building (Day 7–14)
Make your product part of their routine. Triggers, reminders, maybe even a challenge.
Reassurance (Day 10–20)
Eliminate buyer’s remorse with social proof, reviews, and transformation stories.
Feedback & Reviews (Day 20–30)
Keep it casual. Ask how they’re going, then invite a review (bonus: use Yotpo here).

📊 What Makes It Perform?

We build, launch and report weekly for our clients. Because no flow is “set and forget”.

What we track:

Opens
Clicks
Conversions
Review submissions
Repeat purchase rate

We A/B test subject lines, layouts, CTAs, and send times—then iterate.

All logged in a clean Notion dashboard or report sheet. No fluff. Just results.

🧠 Platforms We Use (And Recommend)

We’re official Klaviyo and Yotpo partners, and we offer comprehensive automation support for HubSpot users too.

These platforms give us everything we need to:

Personalise by product, segment, and behaviour
Automate intelligently
Integrate reviews + loyalty
Report meaningfully

If you’re not using one of these, it might be time to upgrade.

🐝 Final Word From the Bee

You’ve already done the hard part—winning the sale.

Now it’s time to turn that one sale into five.

Map it.
Design it.
Automate it.
Review and refine it.

That’s how smart Aussie brands scale—without the chaos of big teams or big ad spend.

💬 Want Help Building Yours?

At MAI eCommerce and Beezi, we:

Design post-purchase flows that actually drive revenue
Build stunning emails in Figma
Set up advanced automation in Klaviyo, Yotpo, and HubSpot
Report weekly, test often, and never let your flows go stale

👉 Book a strategy session
Or shoot me a DM—let’s turn your first 30 days into your most profitable.